Figuring out buyer behavior part 2

For my second set of interviews I selected three separate friends who went to Southwest and Student Rec. During my interviews I tried to get as in depth as possible in order to figure out the most information about consumers’ habits and how they perceive the product. The most consistent alternatives to my product were either simply hiring a personal trainer or other workout apps that are free. This was clearly a factor, as all three didn’t want to pay a lot of money for a personal trainer and the reason they would choose my product over that was mainly if it was cheaper. This worked both ways, however, as they were also likely to choose a product that would be free is they were simply logging their workouts and caring less about the workout plan. Quality of workout plan’s made were also a factor, because I found if someone was paying money for the service they all wanted it to be comprehensive and provide tips on how to do the workout and what would be good nutritionally after. My product/service would have to be bought online through the apple store/google market and would be easily downloaded for convenience. As a result it would just be bought with credit and through their account. The factor they evaluated most in the “rightness” of the product was effective it was in terms of their workout goal. One of the people I interviewed wanted to cut weight, so if she dropped a certain amount of weight after the first cycle she would keep renewing her subscription. The same can be said for another potential consumer who wanted to put on weight; if he achieved his results and put on at least 5 pounds he would renew the subscription after the first month. I found that consumers in this segment will only pay the amount of money required for my app if the results achieved were better/similar to what they would have gotten with a trainer. If not, they would simply switch to a free/cheaper workout app that logs workouts or something similar rather than the full comprehensiveness.