Figuring out Buyer Behavior
Segment: People who workout at Southwest and Student Rec I interviewed three separate students, 2 who workout at Southwest and one who works out at Student Rec pretty often. I found there was need to be able to easily log workout info so you could see how much weight you were doing or if you missed a workout last week. In addition, they were all pretty keen on the fact that they would be getting personal tips from a trainer, without actually having to pay the money or take the time out of their day to hire one. Lastly, the fully comprehensive aspect was especially important, but it would only be useful if it was user friendly and not jumbled or cluttered like many apps. All that information would need to be visually pleasing while also efficient, something that's hard to do with such a large comprehensive app but effective if done right. I found that when one of the people had an issue with their workout, they would often google how to do a particular workout or what are goo...
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