New Markets
Existing Market While I think my product can definitely have a good foothold in my existing market, after interviewing a couple different customers I think there is definitely ways I can improve and grow in it. I interviewed one person who works out at Southwest everyday, another one of my friends who goes to Student Rec, as well as one random person who I met through one of my friends. We discussed how I could grow in my existing market, and what I need to be doing and planning for that I’m already not. The biggest takeaway I think is an aspect of customer service that I seemed to miss. In the fitness market, I definitely could add a constant stream of communication where I could have a personal trainer on the line, ready to talk with any consumer about how to do a workout or what they should do. This, along with adding a nutritional aspect to my app, could help my app grow and expand in the fitness market, getting more consumers and raising demand for my product. New Market I thin...