Figuring out Buyer Behavior

Segment: People who workout at Southwest and Student Rec
I interviewed three separate students, 2 who workout at Southwest and one who works out at Student Rec pretty often. I found there was need to be able to easily log workout info so you could see how much weight you were doing or if you missed a workout last week. In addition, they were all pretty keen on the fact that they would be getting personal tips from a trainer, without actually having to pay the money or take the time out of their day to hire one. Lastly, the fully comprehensive aspect was especially important, but it would only be useful if it was user friendly and not jumbled or cluttered like many apps. All that information would need to be visually pleasing while also efficient, something that's hard to do with such a large comprehensive app but effective if done right.

I found that when one of the people had an issue with their workout, they would often google how to do a particular workout or what are good back workouts or what you should eat to prepare for a good workout. This led me to think of a customer service aspect of my app, which would offer an area where you could submit questions to a trainer and they would be able to answer them and give tips inside the app, drawing in even more users. This, however, I think would only practical when it was at large scale, as we would have to hire multiple trainers to look at each case and identify the user and what they need, which would cost a lot of money. This segment could definitely use a service like this, it just has to be done right and be user friendly. The issue with that is the fact that it would take a professional coder or app developer in order to make the app be easy to use, which costs extra money. However, when you look at the fact that you’re drawing in a bigger market because more people would be able to access trainer tips and info it becomes more like a tradeoff rather than an issue.

Comments

  1. UnknownOctober 8, 2018 at 2:25 PM

    Hey Michael!

    I think it was super beneficial for your business to interview students that use Southwest and Student Rec on a daily capacity. I think the customer service aspect is brilliant because you can have a personalized aspect to your fitness app that normal apps do not have. Especially for beginners using the gym, I am sure there are a lot of questions about dieting, what protein to buy, BCAA’s etc.

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